GO ABOVE AND BEYOND
As we expand into international markets, we will launch our core product line together with a new range of innovative offerings, leveraging our strong product heritage and fresh R&D breakthroughs to capture new demand and open new growth corridors. Our goal is to position ourselves as a trusted global partner delivering quality, innovation and localised value.
Market Opportunity
- Many overseas markets are undergoing rapid transformation: rising incomes, growth of middle-class, digital adoption, demand for premium and differentiated products.
- In this evolving environment, the demand for not just “regular” products but innovative variants is increasing — offering higher margins and competitive differentiation.
- By offering both our regular product portfolio and the new innovation-range, we cover both the established base and the growth segment.
Our Product Strategy
Core / Regular Range
- These are the products that have proven demand, reliability, brand trust and operational maturity.
- They will serve as the anchor in the overseas markets — building brand presence, goodwill, supply-chain efficiency, and market share.
- Because they are proven, they help mitigate market entry risk and act as the strong foundation.
Innovation / New Range
- These are our new‐to-market offerings: upgraded features, new materials, new designs, possibly customised for local tastes or regulatory/eco standards.
- The innovation range allows us to command premium pricing, stand out from commoditised competition, and capture early‐adopter segments.
- This dual-track strategy (core + innovate) ensures we’re not just playing catch-up but leading in product evolution.